by Matt Mattson
Do me a favor. Before you read any further, go to your campus community’s Fraternity/Sorority Website homepage. Try to look at it like a curious 17-year-old incoming student. Just look it over objectively. WHAT STORY DOES IT TELL YOU ABOUT YOUR FRATERNITY/SORORITY COMMUNITY?
Is it compelling?
Up to date?
About what you want it to be about?
I get to visit lots of these Greek Life websites. Often to find the phone number of the Greek Advisor on campus. And these sites are too often… painful. From a marketing perspective, they sometimes do exactly the OPPOSITE of what you’d want them to.
I think the first page prospective members and their families find about your Greek community should do two things and two things only.
- Emotionally convey your primary marketing narrative (the one clear story your community wants to tell about itself).
- Make it easy for a prospect to give their name and contact information so they can be connected to real fraternity/sorority leaders.
Instead, you probably found some outdated pictures, a wordy mission statement, lots of information about sanctions, grades, sexual assault, and hazing, or worse.
Not all fraternity/sorority community websites are bad. Just most of them. I hope yours is GREAT! If you think you have an example of an excellent website for your fraternity/sorority community, send it my way and I’d love to share it with the world.